Amazon prime has signed a new exclusive deal with the Bollywood Actor Salman Khan for Amazon Prime Video. With this deal, Amazon Prime Video gets the right to stream all his future titles.
This deal has started with his recently premiered movie Tubelight. Amazon Prime Video will also have the rights to stream the films produced under the banner ‘Salman Khan Ventures.’
After the signing of this exclusive deal, Salman’s films will premiere on Amazon Prime Video two months prior to any Television broadcast. His films will join the collection on Amazon Prime as soon as it releases in the theatre.
In the press conference announcing the official agreement to this deal, Salman Khan said:
“Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema.”
This online streaming service will also have rights to the previous releases of Salman Khan. The list includes: Bajrangi Bhaijaan, Kick, Jai Ho and all his upcoming film projects.
The Director and Country Head of Amazon Video India, Nitesh Kripalani acknowledged this signing by saying:
“We, at Amazon Prime Video are elated to announce this epic, groundbreaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”
Nitesh also considers Salman Khan as an International Superstar. In his eyes, this is a new way to present Indian Cinema to the world. The Head of Content of Prime Video Asia-Pacific region, James Farrell also commented on this huge signing with 51-year-old Bollywood star. He said:
“India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for the global audience to see.”
This signing will probably help in showcasing Indian cinema at the global stage. This deal will globalize the Bollywood industry through a new platform.